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Marketing & IR Professionals

MIR Forum is a series of events and networking opportunities solely dedicated to Fund Marketing and Investor Relations professionals in the hedge fund, private equity, and traditional asset management industries. MIR offers a unique opportunity to discover insights, discuss challenges, and share best practices amoung your peers. 

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October 2019

Championing ESG in Your

Investor Relations & Marketing Strategies​


In the past year, ESG has stolen the spotlight in the investment management industry, prompting many asset managers to look at their own ESG practices and in some cases, even consider launching an ESG focused fund. In this panel discussion hear from industry experts on best ways to effectively build ESG into your marketing and investor relations practices. 


Lorraine Spradley Wilson

Director, Investment Products

JUST Capital

Lorraine Spradley Wilson is the Director of Investment Products at JUST Capital. She oversees the business development and marketing strategy for JUST Capital within the investor and financial community. Lorraine is focused on driving adoption of new investment products, indices and ideas, and investor tools based on the JUST Capital rankings and analysis.


Lorraine has over 13 years of experience in the financial services industry. Prior to joining JUST Capital, Lorraine was Vice President, Exchange Traded Fund Product Manager at Merrill. Lorraine also held institutional sales roles at Third Avenue Management and Goldman Sachs Asset Management in New York. Lorraine earned an M.B.A. in finance and economics from New York University, Leonard N. Stern School of Business and a B.A. in government from Georgetown University. 

Drianne Benner, CFA

Managing Director

Appomattox Advisory

Drianne is a Managing Director for Appomattox and joined in 2010. She has over 30 years’ experience in investment management. She is responsible for business development and client service.  Previously, she was Global Marketing Director at Cadogan Management where she was responsible for overseeing global marketing and client communications for institutional clients.  Prior to joining Cadogan, she held positions at U.S. Trust Company and Paribas Asset Management.

She earned a BA from Pennsylvania State University in 1978 and attended graduate studies in regional planning in international development at Cornell University.  Drianne is a CFA charterholder and is a former board and executive committee member of the CFA Society New York.  Drianne is Treasurer of the New York City Audubon Society; chairs the Investment Committee member of the American Friends Service Committee and is on the Finance/Investment Committee of the Oysterponds Historical Society.

Judy Sandford

Managing Director, Sustainability & CSR


Judy helps companies to be more successful through strong sustainability programs and transparent communications. She leads engagements from materiality analyses and CSR reporting, to employee engagement and product stewardship programs.

She rejoined Addison after three years as VP of Corporate Responsibility Strategy for Cone Communications. Clients there included Ameriprise, EMC Corporation, Omnicom Group, Target, CVS Health, UPS, Johnson & Johnson, Visa, and QVC.

Previously, Judy founded and led the Sustainability Communications practice at Addison. Over seven years, she consulted with more than 30 organizations including
Allstate, CA Technologies, GE, and Norfolk Southern. She also designed and taught a course in Sustainability Communications for the Masters in Sustainability Management program at Earth Institute-Columbia University.

Judy holds a BA degree in English from Trinity College, Hartford and an MBA in Marketing and Corporate Responsibility from NYU Stern School of Business.

Jeremie Bacon


Imagineer Technology Group

Jeremie is a SaaS entrepreneur who has been building and advising technology companies since the early 2000s. As co-founder of Backstop Solutions Group, he pioneered SaaS platforms in the financial services and CRM markets before serving as President of Itiviti and co-founding Synap. 


He is chair of the Illinois Technology Association and also is founder and chairman of the Highwater Foundation, an organization that helps young entrepreneurs in technology.





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